About me

I’m a Designer/ACD with 10+ years of experience building brands, shaping campaigns, and turning big ideas into work that can live at scale. I started my career on the agency side, where I learned to think fast, pitch boldly, and turn a challenge into a compelling creative idea. Today, I work in-house, leading creative across global campaigns, brand experiences, and the systems that bring them to life.

My strength is moving between the big picture and the details, shaping a creative idea, defining the visual world, directing the work, and building the systems that make it work across markets and channels. I’m equally comfortable developing a campaign concept, art directing a shoot, building a design system, or figuring out how an idea should show up across CRM, product, social, and IRL. I care deeply about the space where strategy, culture, and craft meet, and I’m always looking for ways to make the work more distinctive, more useful, easier to scale, and harder to ignore.

I’m a creative thinker with a systems brain and a soft spot for bold ideas, thoughtful art direction, and design that earns attention without asking for it.

Outside of work, I’m a full-time mama to three incredible girls. They’ve taught me a lot about leadership, negotiation, prioritization, and staying calm when absolutely nothing goes according to plan. Turns out, it’s pretty good training for creative leadership.

BRANDS I’VE WORKED WITH

Resume

WHERE I'VE BEEN

Uber
Sr. Visual Designer
Aug 2021 - Present

215 McCANN
Designer
Jan 2017 - Aug 2021

AVATARLABS, INC.
Designer
Dec 2013 - Dec 2017

ADAMSMORIOKA
Graphic Design Intern
Summer 2013

EQUALITY CALIFORNIA
Freelance Graphic Designer
2012-2013

BDI DEVELOPMENT GROUP
Freelance Graphic Designer
2013

SKILLS

Graphic Design
Layout Design
Art Direction
Visual Design
Creative Strategy
Presentation Design
Template Creation
Social Advertising
Typography
Iconography
Photography
Production Design

WHAT I CAN DO

Photoshop
Illustrator
InDesign
Keynote
PowerPoint
Google Slides
Sketch
Figma
Microsoft Office 365
Procreate

HI, I’M GENEYA