Among users, a race had begun to find as many original responses as you could. Over 60M impressions later, the game was still going.
The Results
Design
Art direction
Animation
Animation direction
Creative director Tor Koloğlu
Sr Producer Eryn Lovich
What's the best way to tap into the emotion players feel when buying the new Xbox One X? Emojis, of course. Over 1500 unique pieces of content were created to help expand the hype around The World's Most Powerful Console. Content ranged from a donut shaped controller, to Thor himself wielding his mighty controller hammer. Each video, gif, and image was served to Twitter users based on the emoji they tweeted at Xbox along with #feeltrueemojipower.
I concepted and presented ideas for the 1500+ emoji library and art directed and managed this extensive folder of assets that was used for the social campaign execution. While I designed and animated the majority of these assets myself, I oversaw a team of contract designers and animators to cross the finish line.
Among users, a race had begun to find as many original responses as you could. Over 60M impressions later, the game was still going.
Design
Art direction
Animation
Animation direction
Creative director Tor Koloğlu
Sr Producer Eryn Lovich