We let gamers interact with Xbox in a whole new way by meeting them where they are, social media. Taking advantage of Snapchat’s constantly expanding interactivity, we were able to create a lens that reacted to both sound and motion. One of the first of its kind, the lens allowed users to unlock achievements the more noise they made. Reaching max volume unlocked the final achievement, “Illumination Domination”.
In addition to the lens, we created four filters for the rollout. Three were holiday specific because who doesn't love a good Naughty or Nice overlay? The fourth put users on their favorite game packaging while dynamically pulling their Snapchat handle for the game title.
Concept
Design
Digital Art Direction
