Global Narrative & Messaging
Uber’s mission was at the core of our strategic approach with an addition to focus on the LGBTQIA+ community.
Visual identity
From there, we centered on key elements from Uber’s Parent Brand and what moving for the better means to the community.
The world is a better place when everyone can move with pride.
Our hero image was inspired by the movement of the LGBTQIA+ community and the journey we all take in our self discovery.
Coming to life
Photo library
Sticker design
Notebook design
Poster 01
Swag
Digital
Poster 02
Animations for 13 identities
